Commercially Oriented Brands Need to Cater to Consumers' Psychology

The development of a branded enterprise needs to go through three stages: the first stage is to deliver excellent products, the second stage is to build a brand, and the third stage is to inherit culture. At present, to build a brand and cultivate core competitiveness, it is necessary to showcase to consumers through products. "At this stage, we emphasize the stickiness between products and consumers. In the process of moving towards the second stage, we pay more attention to the promotion of brand value. Only when consumers recognize our products will they recognize our brand. Only when our value commitment is recognized by consumers can we be a successful brand," said Mr. Wen Qiang, the brand director.